Hi, I'm Ethan — a tech enthusiast, occasional writer, and perpetual seeker of meaningful connections. I care deeply about people, creativity, and learning. Whether it's reflecting on the small, ordinary moments or diving into big, universal questions, I believe there's value in looking closer and feeling more.
Welcome to my corner of the internet — I'm honored you're here.
Welcome to my corner of the internet — I'm honored you're here.
Education
University of California, Berkeley
Bachelor of Arts - BA, Data Science (Domain Emphasis in Economics)
3.8 / 4.0 GPA
Work
Microsoft
Product Manager
2022 - Present
Visa
Project Manager
2021 - 2022
- •Managed a team of 8 analysts to deliver a strategy for Visa/Cybersource/Authorize.net targeting and educating small minority-owned businesses (SMBs) to leverage Visa fintech product innovations and tools.
- •Generated a customer journey map segmented by region and industry with insights from 50+ SMBs across 10 friction points to warrant recommendations for improvements in critical areas of Visa’s customer acquisition, brand, and social mission.
Principal Financial Group
Software Engineer
2021
- •Developed cloud-based financial analytics database via Python to enable financial modeling, business intelligence, and data pipelines for the Actuarial Modernization (AMOD) business division with team of cloud architects and data engineers through Jira.
- •Led winning team for “Code Jam” competition amongst 100+ interns to boost brand awareness and retention as a tech company by creating an online hackathon management platform in 3 days using the AWS Suite, Figma, CSS, and Java.
Instagram
Product Marketing Analyst
2021
- •Investigated the B2B and B2C positioning of Instagram Reels, by designing and conducting various A/B tests to determine key differentiators between content algorithms across the short-form video landscape (TikTok, YouTube, Snapchat, etc.).
- •Analyzed data using Excel and Python (NumPy) to solve for pain points in user and creator experiences and presented recommendations to Instagram’s Comms Div (60+ stakeholders), receiving approval for 4 of 5 product & marketing strategies.
Florian
Student Growth Lead
2020 - 2021
- •Grew client base by 250%+ and revenue by 400%+ within 5 months, by leading strategic marketing and product-based initiatives via social media outlets, email outreach, and on-campus partnerships while working closely alongside CEO.
- •Expanded outreach to three new universities by conducting monthly career development workshops (280+ attendees).
Robinhood
Strategy Consultant
2020 - 2021
- •Advanced Robinhood’s exploration of financial pain-points by interviewing 90+ keystone individuals to highlight parts of the investment and banking experience.
- •Leveraged research findings to synthesize key recommendations on the foundations of education, integration, and inspiration.
4D Sight
Business Development Intern Team Lead
2020
- •Successfully raised $5+ million seed funding from 30 investors (including an investment from Riot Games) by leading a team of 14 interns in coordinated outreach to 1,200+ venture capital firms in esports, ad-tech, sports, and software.
Sony - PlayStation
Product & Marketing Analyst
2020
- •Spearheaded extensive competitor analysis of the top 10 e-sports tournament platforms from a user-centric perspective to inform a native Sony solution alongside the launch of the PlayStation 5.
- •Surveyed and interviewed 150+ individuals to generate gaming motivation preference rankings of 6 feature sets segmented by gaming habits and skill level to recommend specific product sets indexed by consumer wants to increase retention.
Kellogg's
Product Analyst
2020
- •Analyzed cereal market trends to inform understanding of both niche and general brands transforming shifts in tastes.
- •Created holistic model for customer behavior and shifting preferences under health, nostalgia, and packaging.